Outdated, incomplete or inaccurate freight data doesn’t just derail your supply chain, it wastes time chasing rates that no longer exist. And when it’s time to tender, a lack of real-time, accurate data puts you on the back foot, writes Erik Devetak of Xeneta.
“Worst of all? With bad data, you don’t even know what you don’t know.”
Fear not, though.
According to the chief technical and data officer at the sea intelligence platform, it’s possible to turn that weakness into a competitive advantage.
However, it’s not just a data problem, it’s a strategy problem.
“The volatility we’ve had over the past years is now just what container shipping is.”
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