Matric
2+ years of experience in paid media campaign management, preferably in an agency setting or a fast-paced corporate environment.
Strong knowledge of Google Ads and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads Manager)
Able to analyse and interpret campaign data to make data-driven decisions
Manage multiple projects simultaneously
My client from a Freight Forwarding Company is seeking a Performance Marketing Specialist to join their team
This position involves conducting keyword research, managing budgets, and analysing performance data to maximize ROI. This position plays a pivotal role in driving digital advertising efforts by developing, implementing, and optimising paid media campaigns across various platforms such as Google Ads, Facebook Ads and LinkedIn Advertising
Develop, Implement, and Optimise Paid Media Campaigns
Keyword Research
Budget Management
Performance Monitoring & Reporting - Provide actionable insights on KPIs such as CPA, CPL and overall ROI
A/B Testing & Experimentation - Conduct A/B tests on ad copy, landing pages
Collaborate with Cross-Functional Teams
Google Ads certification is preferred but not mandatory
Experience with running campaigns all over the world, including the Middle East, Europe, Asia & Africa - is a bonus