Transporter to expand, upgrade fleet

Cape Town-headquartered
transporter GoRoad has
identified communication
f low as a key element of
the successful movement of
perishables by road.
“Which is why we are
focusing on improving
systems and technology
to enable us to move the
products more efficiently
and effectively,” said
GoRoad director Kobus
Engelbrecht.
In the zero tolerance
perishable transport
environment, maintenance
of vehicles is also a critical
part of the mix.
“This is why we have
established our own
workshop as it gives us
better control. We can
ensure our vehicles are
always maintained to a
specific standard and we
are able to address vehiclerelated
concerns far more
quickly than when relying
on an outsourced workshop.”
Just as important was
employing well-trained
drivers, he said. “Skills
development and training
of our staff is critical. We
also have a large base of
preferred sub-contractors
who meet our stringent
quality demands and who
enable us to extend our
service across the country
and region where and when
necessary.”
According to Engelbrecht,
the company is on an
expansion drive with plans
under way to increase the
existing fleet which is also
currently being upgraded.
And while GoRoad has
always been very active in
the perishable industry – in
particular across southern
Africa – it also moves general
cargo. “Growing our footprint
not only in the region but also
in terms of the types of cargo
we move is part of our growth
strategy.”
The company is part
of the GoGlobal group of
companies, which has focused
on the movement of time- and
temperature-sensitive cargo.