Productivity is the focus as Freighthaul makes its mark in Africa

Amajor player on the N3 corridor, Freighthaul has dedicated a fleet of 35-40 vehicles to service the cross-border market. According to managing director Paul Botha, Freighthaul is not a newcomer to this market and has long-standing relationships with cross-border clients. “Traditionally we serviced them by handling their containers to Johannesburg only, but the company has grown significantly and our key focus is on productivity – getting the most out of our fleet.” It was pressure from the South African market that motivated the decision by Freighthaul to develop its cross-border infrastructure and dedicate a fleet to the market. “The move was strategic in further developing our relationship with our clients and the needs they have,” said Botha. “Also, South Africa being the gateway to Africa has always played a significant role as a logistical solution. Current trends show that volumes going up north are on the increase and the mining sectors north of our borders are becoming reliable global suppliers. Therefore we foresee that this market sector will offer good growth over the medium term. Naturally it comes with its own challenges dealing with different cultures and regulatory requirements.” While 2009 is not predicted to be the most financially viable year, Freighthaul is confident it can grow strategically in the cross-border market. “Adhering to our business principles we believe we can meet the challenges that present themselves in the process. We will focus on servicing markets where we have alliances and that will offer us sustainable growth,” said Botha. “Our competitive advantages are the size of our fleet and our relationships with the industry as a whole – that is not only the clients but suppliers alike and we network to meet the needs of the client and tailor-make solutions wherever possible.” Said Botha: “This year will be a year of consolidation and ensuring that we streamline operations to ensure maximum productivity and effective service. Given the current market situation we don’t foresee too many transport companies seeking out new ventures – we are at a time and place where as a business we need to be very in tune with how the market is behaving.”