Online shopers want free delivery

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, "free" is a driving factor to complete the sale. A recently released global study – the UPS Pulse of the Online Shopper – reveals emerging trends from the leading e-commerce markets in Asia, Brazil, Europe, Mexico and the US. According to the study, conducted by comScore, online shoppers across these markets are looking for alternate delivery options. This is especially high in Asia where 45% of respondents said they would prefer to have their online order delivered to locations other than their home. Asian shoppers are avid technology users and the least patient with 27% expecting same-day delivery and 48% expecting next-day shipping to be offered by retailers, the highest of any market. Mexican online shoppers cite fraud-related delivery issues as a primary concern. Free shipping continues to drive purchasing decisions as 58% of online shoppers reported adding items to their shopping cart in order to qualify for the incentive. Furthermore, 83% are willing to wait an additional two days for delivery if shipping is free.