New programme launched to attract foreign investors

the Johanesburg
Chamber of Commerce
and Industry (JCCI) and
Intaprise Capital and Trade
have launched a new joint
programme to attract more
foreign direct investment
(FDI) into South Africa.
The aim is to create
marriages of various local
companies to make them
more attractive for foreign
investors and eventually
allow them to compete on a
global level. The programme
has therefore been
developed as a long-term
sustainable model.
According to Paul Bennett
Bishop, managing director of
Intaprise, they will be using
the global awareness of
2010 to position South Africa
as a desirable investment
destination.
He quotes a recent
example of what the
programme is aiming to
achieve: “In a recent deal
we concluded with an
Italian tour operator, the
Italian company will market
selected high-end bush and
sea resort experiences from
South Africa, Mozambique
and Zambia into the Italian
market. Over 2 000 visitors
are expected to be generated
through this agreement
with a total market value of
R120 million. We are also
in discussions with similar
partners in Holland and
Germany, where similar
numbers are expected, which
will push up the total market
value of the project to
R360 million.”
“This is an exciting
development which will
enable us to increase our
tourism related investment
developments. We are
hoping to raise around
R150 million for specialised
tourism developments in
the southern African region,”
Bishop concludes.