New acquisition brings abnormal loads on board

A niche marketing strategy that draws on specialist knowledge and optimum understanding of the client’s business is the philosophy behind OneLogix, says chief executive officer Ian Lourens. Securely positioned in several high growth niche markets, the company has entrenched its brand and reputation, says Louwrens. Having developed a firm set of criteria before purchasing any company, OneLogix offers broad-spectrum logistics in several niche markets including vehicle delivery, the media and the courier industry. “We only purchase companies that are in growth markets that have comparatively high barriers to entry, are profitable and have a management team that is strong and competitive.” According to Lourens it is about being able to reasonably dominate the market while being very profitable and lucrative. “We also look for reliability and strong ethics before we take on a new company.” Best known in the OneLogix stable is PostNet, primarily a courier company with some 230 stores countrywide. Vehicle Delivery Service and Commercial Vehicle Delivery Services have seen the company signing up clients that include Mercedes Benz, BMW, Volkswagen and Porsche. Newly acquired RFB Logistics also falls into this stable. “They are experts at moving abnormal loads and have really managed to diversify our mix of companies.” Three of the remaining OneLogix companies are involved in the distribution of printed matter such as newspapers and magazines, while two companies transport bulk raw materials from mine to ports. “We are highly entrepreneurial and look for companies that are easy to slot into our group. The management is empowered as far as possible while we ensure that the core administration functions take place at head office,” says Lourens.