Technological advancements in packaging, processing and storage of seafood products are expected to drive growth in the global cold chain sector, according to a study conducted by US-based Grand View Research. According to the study North America is anticipated to lead the cold chain market in terms of revenue, owing to continuing innovation in autonomous trucks. Mexico is expected to witness exponential growth over the forecast period owing to the rise in investments for the development of logistics infrastructure and warehouse management systems. In South America, Brazil is a major contributor to market growth. This follows the implementation of dietary guidelines on usage of fresh food products over processed food led by the Brazilian government. In developing countries the demand for perishables is also driving growth. “Players operating in the market for cold chain are increasingly adopting alternative energy solutions such as wind and solar to minimise overall operating cost,” according to the study.