West and East Africa continue to attract attention

Innovation remains the name of the logistics game in Africa. “The ability to be innovative and turn logistics challenges into real competitive advantages is what ensures success,” says Ruth Butcher, director of business development for Beyond Africa Logistics Consultants. “We are continuously introducing new ways to improve our systems and processes and ultimately our service.” She says as the world’s eyes turn to Africa and more development takes place across the continent, logistics service providers have to extend their reach significantly. “West and East Africa in particular are attracting a lot of attention. Logistics companies must have a presence in these regions,” she said. “We are also seeing a definite increase in the market in outsourcing by logistics providers. It is therefore very important to have a well-established network of agents.” But, says Butcher, it also requires a far more hands-on approach than ever before. “In the competitive operating environment one has to be on top of the situation at all times, taking a personal interest in each shipment to ensure that all cargo is delivered timeously and smoothly.” Butcher says for large shipments they go one step further, with the company’s director of operations on hand at the final destination to facilitate the clearance and final delivery. INSERT & CAPTION We are seeing a definite increase in outsourcing by logistics providers. – Ruth Butcher