Using blackberry mobiles to ring the changes in Mozambique

Africa’s potential lies in the hands of its people and it starts with changing the perception people have of the continent, says Faruque Assubuje of Manica Freight Services (Mozambique.) “There are great ideas for this continent, but the time has come that we turn these ideas into actions and show not only our capability but also that we are professional.” Proof of this is Manica’s decision to give all vessel operators a blackberry mobile phone that allows them to communicate with the office at all times, and be out in the field – working. Implemented two months ago, the move sees Manica taking the lead in the country when it comes to using technology to improve efficiency. “Now our operators can get to the vessels and clients, while they can also access their email without having to waste time coming to the office,” says Assubuje. “This makes the world of difference and it signals that Africa is serious about business.” Genaro Moura, Manica Freight Services (Mozambique) branch manager, agrees saying the emphasis is being placed on efficiency, timeliness and client service. “Being 100% Mozambican owned there is no doubt that we believe in the country and the continent as such. We are always looking at ways to expand and to use opportunities that come our way.” Moura says that maintaining standards at all times is of extreme importance. “That is why we have the SABS certificate to show that standards are high on our priority list.” He says quality of imports and exports to and from African countries such as Mozambique is being supported by governments, showing the world that Africa has come of age.