The decision to expand its reach and open its own office in the United Kingdom is paying off for the GoGlobal group of companies.
The office, which opened its doors just over a year ago to serve the UK and Europe, has played a significant role in expanding the company reach, says logistics manager Dawid Kotze.
“We are constantly building our international network and having an office in the UK has been hugely beneficial.”
Tim Cotton, the UK representative for GoGlobal, says from a customer perspective it has added significant value as it has improved communication between the exporter and the importer.
“It does put us ahead of the game,” says Cotton. “A major benefit of this office is that it allows for valuable feedback from the UK and Europe directly to the South African exporter.”
He says the office also creates full visibility for the company from door-to-door.
“While the majority of cargo moved was still in the perishable sector, since the opening of the office they have seen significant growth in the movement of more general commodities to the UK and Europe,” says Cotton.
And he believes that despite the important role of technology, face-to-face meetings remain valuable.
“Often companies don’t know what solutions they want and it is through that personal interface that the bespoke and best solution for their particular needs is developed,” he points out. “We deliver the solutions that they need because of our ability to engage around the globe with our customers.”
He says his office has now also been tasked to grow volumes for the company out of the US and Canada.
“The ultimate goal is to assist clients with the best possible logistics solution no matter where they are in the world. Our extensive investment into IT systems and technology continue to be a driving force, allowing us to be innovative and deliver costeffective solutions no matter where in the world.”
