‘Sound understanding of customer needs is crucial’

Gauteng is much more than just the economic hub of South Africa – it is also the springboard into the rest of Africa. With its fast pace it demands speed to market, flexibility, a sound understanding of customer needs and variable solutions to these needs, says Grant Palmer, regional managing executive of GAC Laser International Logistics (GAC Laser). Offering a complete supply chain solution, GAC Laser is a joint venture between the Dubai-based GAC Group and Laser International Logistics, one of the country’s leading logistics companies. With at least 46% of its business export-based, having a solid foothold in Gauteng is essential to business. “We are very strongly positioned in the province and equipped to service our market competitively. Add to that the fact that OR Tambo is the largest international airport on the continent, and the multitude of airlines now flying to and from this hub make our location ideally suited to take advantage of this airport and the lane segments it serves worldwide,” says Palmer. “The majority of corporate head offices are situated in Gauteng and this makes it critical to have a presence here.” He says that a solid track record along with honesty and integrity remain key when doing business in Gauteng. “It is inherently part of our core quality management programme and it ensures relationships are sincere, long lasting and based on these values.” Palmer maintains having a “one-stopshop” is important for business. “Gauteng is very dynamic and decisions need to be made quickly. You need to be flexible, innovative and on top of your game all the time.” He says that opportunities in Gauteng continue to present themselves in various forms. “I firmly believe that matching customer expectations with deliverables that are mutually accepted and realistic, combined with value added service is important for success.” As interest rate cuts continue to stimulate the economy and many customers are seriously looking to outsource non-core supply chain functions, it has become a dynamic environment in which to operate, says Palmer.