SMS updates for Climate Change product

British Airways World Cargo has upgraded its Constant Climate product for pharmaceuticals, introducing a new dedicated product care team and an SMS customer update service. The scope of the service has also been expanded to include passive temperature-controlled packages and shipments. The new elements of the product launch globally across all 56 Constant Climate stations in early September 2009 and are being implemented following consultation with specialist pharmaceutical forwarders. The advanced SMS offering updates customers by text message or email at key milestones through the airfreight journey around the clock.