Johannesburg has been identified as one of Sub- Saharan Africa’s (SSA) top 3 “Next 10” cities that have global investors excited. Price Waterhouse Coopers (PwC) notes in its August 2014 Global Economy Watch report that as labour costs in Asia have started to increase, global CEOs are increasingly recognising the untapped potential of the sub-Saharan African cities for investment. Johannesburg’s population growth is expected to double by 2030 and co-author of the report, Richard Boxshall, said the population growth was expected to lead to more economic activity. “Specifically, we estimate that economic activity in the `Next 10’ cities could grow by around US$140bn dollars by 2030,” said Boxshall. The top three cities are Johannesburg, Kinshasa (Democratic Republic of Congo) and Lagos (Nigeria). CAPTION Johannesburg downtown Photo: Getty Images
