Historic, never-to-berepeated occasions – Princess Diana’s marriage to Prince Charles and Barack Obama’s inauguration as the first black US president being cases in point – are a merchandiser’s dream, spawning all kinds of collectables, from spoons to porcelain, aprons, mugs, medallions and now… South African wine. Nederburg and Fifa, the world soccer governing body, have clinched an agreement for the famous Paarl winery to make and market a range of South African wines for next year’s World Cup soccer extravaganza, to be marketed locally and internationally.
