Porsche targets sub-Saharan Africa expansion

Porsche Middle East and Africa is planning to expand its presence across the region, with a particular focus on sub-Saharan Africa. The regional office in Dubai is looking at establishing facilities in currently untapped markets, following the creation of a new Network Development department, according to a company statement. The announcement was made along with the launch of a new dedicated investor communication platform which marks a key development in the brand’s regional growth strategy. Potential investors are invited to express their interest in becoming Porsche importers in the sub-Saharan region by completing an online application. The selection process continues after the preselection screening, with interviews and visits to proposed building sites. A successful finish of the third quarter in 2013 saw Porsche Middle East and Africa deliveries increase 38% compared to the same period in 2012. CAPTION The new-generation Porsche Panamera, the Panamera S E-Hybrid, has just arrived in Africa.