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Porsche targets sub-Saharan Africa expansion

26 Nov 2013 - by Staff reporter
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Porsche Middle East and Africa is
planning to expand its presence
across the region, with a particular
focus on sub-Saharan Africa.
The regional office in Dubai is
looking at establishing facilities
in currently untapped markets,
following the creation of a new
Network Development department,
according to a company statement.
The announcement was made
along with the launch of a new
dedicated investor communication
platform which marks a key
development in the brand’s regional
growth strategy. Potential investors
are invited to express their interest in
becoming Porsche importers in the
sub-Saharan region by completing
an online application. The selection
process continues after the preselection
screening, with interviews
and visits to proposed building sites.
A successful finish of the third
quarter in 2013 saw Porsche Middle
East and Africa deliveries increase
38% compared to the same period
in 2012.

CAPTION
The new-generation Porsche Panamera, the Panamera S E-Hybrid, has just
arrived in Africa.

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