Now is the time to train for the expected upturn

Having a trained staff is the gateway to a successful future, according to Cape Crating director, Owen Bottomley. “We are positioning ourselves now for future growth,” he told FTW, “and that means having the staff to sustain that growth.” He cited his own experience at Cape Crating as a good example of this philosophy. The company records show that, in the first quarter of this year, sales were up by 16%, while it also expanded its operation despite the recession – and is continuing to do so, according to Bottomley. “We have increased our production capacity by more than 50% since last year,” he said. “And, although we expect trading to be uncertain for the next nine months, after that we expect to see an upward spike as the impact of the 2010 World Cup, low interest rates and a general recovery kicks in.” Bottomley believes this will be followed by a difficult period with a higher interest rate cycle. “This could, however, lead to a weaker rand – which would boost exports.” In the interim, he insists that staff training is paramount. “We have to do most of our training in-house,” said Bottomley, “and have found qualified managers and riggers the most difficult to recruit. “However, our salary increases are worked out to be commensurate with courses completed and staff performance, and this can be seen as a reward for completing additional training. “In the case of our factory staff the increases are calculated on a different basis with upward wage adjustments benched against the national food price index.” Although the tough times are not yet over, Bottomley expressed confidence that Cape Crating was ready for the expected economic take-off.