TradeMark East Africa (TMEA) has signed a memorandum of understanding with the Kenya Association of Manufacturers (KAM) to create a better business environment for manufacturers and to enhance the sector’s competitiveness in the East African region.
According to a TMEA statement, the two organisations are particularly looking into implementing advocacy campaigns related to, amongst others, non-tariff barriers (NTBs), eliminating counterfeit trade and providing easier access to trade and market information.
