Alan Peat
A JOINT venture between Mitsui OSK Line (MOL) and the French transport major, Group Bollore, improves the line's visibility in West Africa, and gives it more control over its container flow, according to SA marketing executive, Chris Naidoo.
The new general agency, Molwaf, will be registered in the UK. It has been created to help develop and strengthen our sales and service concept along the West African coast, said Naidoo, and to provide customer services and operations support to the existing agency network.
Working together with Bollore's extensive network of landside companies in the area, and installing its own computer system, MOL will be able to provide better cargo tracking data to customers, and faster processing of documentation.
According to Naidoo, this will enhance these services for SA customers who use the line's West Africa-Far East service - which calls at SA both east- and west-0bound.
The opportunity for SA shippers, he said, will be extra slots into West Africa - and on the other leg to Port Louis and the Far East.
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