Braid Logistics is bullish about expansion in Africa six months after opening it first owned office on the continent. Managing director Gareth Gale told FTW the South African office in Cape Town, which opened in August last year, was steadily making inroads into the market, not only locally but also in southern and East Africa. The office will serve as the company’s headquarters on the continent. “Braid Logistics is not new to the African market, having previously worked through Cape Town agency Central Logistics,” said Gale. “The decision to establish our own office in South Africa comes on the back of a pretty aggressive global expansion drive by the company.” In 2018 Braid opened offices in South Africa, Japan and the Netherlands, expanded its flexitank manufacturing facilities, and significantly enhanced its flexitank component manufacturing, creating the capacity for complete in-house and integrated production. The group is also expanding its foodgrade isotank fleet to cater for the demands of this fast-growing segment. “Our strategy in Africa is very clear and that is to establish a strong and visible presence as a full service, bulk liquid logistics specialist to the food-grade and nonhazardous liquid logistics market.” Plans are already in place to expand into certain East African markets in the coming months, including the Indian Ocean islands. “We see Africa as an integral market for our company going forward and the opening of the office in South Africa is a clear indication of the commitment being made,” said Gale. In tandem with this expansion the company also recently revitalised its services and products branding. It is a global logistics provider, specialising in the international transportation of nonhazardous liquid bulk in flexitanks and isotanks. Braid Logistics started in the UK over 60 years ago and is a major player in the bulk liquids logistics market for both food and non-hazardous substances.
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The decision to establish our own office in South Africa comes on the back of a pretty aggressive global expansion drive. – Gareth Gale
