Independent consolidator CFR Freight has kicked off 2010 with an innovative promotion that reflects the enthusiasm of staff and management for this major event on the world sporting calendar. Branded ‘Jabulani Jaunt’, the promotion offers CFR customers discounts on cargo moving to selected countries in the eight World Cup groupings. “We’re excited about this upcoming event in South Africa,” managing director Martin Keck told FTW, “and in order to involve our staff we approached them for their ideas. Jabulani Jaunt is entirely a staff-led initiative,” he said, “and we’ve already had good feedback from clients and staff.” From February 1-12, Argentina, Greece, Nigeria and Korea Republic qualify for the discounts which will continue to roll out every fortnight until all countries in the event have been covered. England, USA, Algeria and Slovenia will kick in from February 15-26. “In May the special rebate will be extended to all participating countries,” said director Peter Schmidt- Loffler, “ with bookings made between January and the end of May to countries qualifying for the semi finals automatically entered into a draw. One prize will be presented for each semifinalist.” And the prizes will continue, culminating in a first prize being presented for a booking made to the winning country, a second prize to the country in second place and a third for the country placed third. “The word ‘Jabulani’ means to rejoice,” says airfreight general manager Dave Graham, “and we believe we have every reason to rejoice as the world’s biggest sporting event comes to South Africa.”
