IT a ‘game changer’ for logistics

Full transparency across the
supply chain is a major selling
point for logistics service providers
and information technology (IT)
– which enables companies to
share data and information freely
– will therefore
be the biggest
game changer
going forward, according to CFR
managing director, Martin Keck.
“We have doubled our IT
department over the last year
and continue to invest in new
technologies because that keeps
us at the top of
our game,” he
said, noting that
technology was
key to ensuring
a high level of
customer service.
“By providing
full transparency,
end-customer
expectations
can be
managed
better and better insights
lead to improved cost
management,” added Keck.
But even the greatest
technology is worthless
without strong personal
customer interface, he said.
“To stay competitive and
add real value to customers,
you have to have a strong
balance of tech and touch,”
commented Keck.
Airfreight general manager for
CFR, Stephen Bishop, said that
CFR leveraged its technology
and systems to quickly and
easily integrate
with its clients’
businesses. “It
helps us align
strategies with
our customers
and helps add
value to the
services we
provide them.”
He told FTW
that CFR was
in the process
of developing an airfreight rates
management system for its
clients that would provide full
transparency on all rates for
imports and exports from all
airfreight suppliers. “It will help us
provide the best quotes in real time
and will help our clients manage
their own rates better,” said Bishop.
INSERT & CAPTION
It helps us align strategies
with our customers and
helps add value to the
services we provide them.
– Stephen Bishop