THE INSTITUTE of Marketing Management's Graduate School of Marketing will hold a course on international marketing at its Johannesburg headquarters from March 15-17.
The aim is to provide an overview of practical international marketing issues. Topics to be covered will include the impact of trade blocs, the '4P's' as they relate to international marketing - price, product, place and promotion - the development of a marketing plan and its adaption to foreign markets.
Ann Moore will present the course which will be supported by numerous case studies and 'real life' examples.
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