'Essential reading
for ready reference'
THEY'VE DONE it again! More than a decade after having produced a manual for this country's importers, Alan Cowell and Pat Corbin have combined forces to produce a volume destined to be the bible of South African exporters of both the present and the future.
The 'JCCI Exporter's Manual' is now available and is every bit as valuable to its market of operations as the importer's manual, which has become enshrined in the offices of FTW as a vital reference work.
The authors, in introducing the exporter's manual, emphasise the fact that there is a solid impression that there is, as yet, no genuine culture of export in the minds of South African commerce and industry.
Six years after the world was opened up to South African trade, they point out that the leeway to be overcome is evident to any South African visitor to a European capital. While products from the four corners of the world have a high image on shelves, those from South Africa are not easily detectable.
Hence the reason to put a comprehensive manual on exporting before the required public - and it is clearly essential reading and storing for quick, ready reference. The authors present it with this simple, yet decisive, foreword:
This manual has been written with the intention of assisting determined and innovative trading organisations to plot their pathways through the problems and pitfalls of international trade towards achieving not only the President's Award (the annual Exporter of the Year award) but, even more importantly, resounding and continuing success and profit in the international trading arena.
It does just that, covering every aspect of exporting in 16 chapters followed by a glossary of terms and specimen forms. It ranges from locating the most suitable market right through to receiving the eventual payment.
The book sells at R280 a copy for JCCI members, and R380 for non-members. Bulk orders of 10 or more copies cost R199 each.
Copies are available from the JCCI's Milpark offices in Johannesburg.
By Leonard Neill
