Expansive footprint drives competitiveness

Imperial Logistics is raising its profile in the mining, construction and petrochemicals industries as it advances its growth strategy in the region. But unlocking the continent’s potential is about working with and for Africa rather than “parachuting in” and expecting a “one size fits all” strategy to work, says chief integration officer, Cobus Rossouw. The company’s diverse capabilities extend from procurement to brand activation, and include all the logistics services in between, says Rossouw. “Today Imperial Logistics is the only company that can take your materials from their original source, via manufacturing to the endconsumer point of sale. ‘Get me there; sell my product; build my brand’ is the catch phrase that we’ve coined to sum up our total, integrated, end-to-end value proposition.” The company has set out a threedimensional growth strategy – new geographies, new industries and new capabilities. “We will achieve this by effectively leveraging our existing skills and expertise; by partnering with other players where necessary; and through acquisition,” said Rossouw. “We understand the testing African marketplace,“ he added, “where agility and f lexibility are critical, and it is our already expansive geographic footprint in the region that we are able to leverage to drive our clients‘ competitiveness. “Recognising that every client’s requirements are unique and customising service offerings accordingly will continue to be the Imperial approach to leveraging experience to the benefit of each client. This partnership approach will be key to our ongoing success in Africa,” Rossouw said. INSERT & CAPTION We understand the testing African marketplace where agility and flexibility are critical. – Cobus Rossouw