'Embrace industry disruptors to remain competitive'

There is no denying that the
game is changing for the
freight forwarder who needs to
embrace industry disruptors
that improve visibility and
collaboration with industry
stakeholders to remain
competitive and offer value.
That’s the view of Easyclear
general manager Michael
Henning who believes that
transparency, digitalisation
and innovation through the
use of technology are the way
to go.
“The likes of Uber Freight
and driverless trucks are
innovations that are creating
a new market and value
network,” says Henning.
“The model will effectively
eliminate the middleman
and offer the shipper
real-time pricing for the
movement of goods based
on supply and demand. It
will leverage off technology
to share data automatically,
providing smarter transport
solutions in the marketplace
– and ultimately a more costefficient
model for the business
and clients.”
While it may be
uncomfortable for traditional
operators, in
the software
environment
in particular
it’s all about
innovation and
keeping ahead
of the curve.
At Easyclear
there are
several
innovations in
the pipeline,
says Henning.
“We are
writing a web version of our
current application, with the
aim of offering both a locally
hosted or cloud hosted service.
Our long-term vision is to have
Easyclear running on the web
for all our clients, accessible
through any device and with
the ability to connect to the
internet from anywhere in the
world.”
And while the software
solutions space has attracted
several new players, Henning
believes
Easyclear
is one of a
handful of
software
service
providers that
offers a suite
of products
catering to
the customs
broker,
managing all
aspects of the
supply chain
across all modalities and
incorporating accounts or
financial modules.
“Many new software
solution companies are
focusing on niche markets and
do not offer a comprehensive
software suite that integrates
with third party software
solutions.”
But quality digital solutions
are only part of the equation
– equally important is the
human interface.
“We believe in partnering
with our clients and
our customer-centric
approach to software
has resulted in
many innovative
solutions, leveraged
off technological
advances, to provide
smarter solutions
that embrace the
disruptors that
are currently
trending in
the industry
– leading to
a changing
industry
that will be
sustainable
and cost
efficient in the
future.”
INSERT
Easyclear is one of a
handful of software
service providers
that offers a suite of
products.
– Michael Henning