Consolidator pumps back into the community

Neutral consolidator CFR
Freight has challenged its
clients to give back to the
community by providing
clean water to rural
communities who have
previously had no access to
water near their homes or
schools.
“We’ve enjoyed a lot
of success through the
development of South
Africa’s blue economy and
we want to give that back
through the installation
of PlayPumps,” said CFR
managing director, Martin
Keck.
The project has gained
momentum since it was
first launched with several
PlayPumps up and running.
They were
designed as
a merry-goround
to help
build children’s
motor skills but
at the same time
harnessing their
energy to pump
water from a borehole
into a holding tank which
distributes sanitised water
to the community.
“The benefits of access
to clean water include
improved health by virtue
of a reduction in waterborne
diseases,” said Keck,
noting that an increase in
time spent at school as a
consequence of improved
health also led to an
improvement in
education."
“We have
challenged our
clients to fill
virtual water
tanks with
112 000 litres of
water each, which
will result in more
PlayPumps being erected,”
said Keck.
He added that for every
cubic metre of seafreight
export cargo booked with
CFR, five litres of water
would be pumped into the
virtual tank. “And for every
100kg of airfreight export
cargo booked, we will
contribute one litre,”
said Keck.
CAPTION
The PlayPump combines fun and education with a practical
need to pump water.