‘Avoid the number four at all costs’

Knowing and understanding Chinese culture is integral to success in doing business with the country. Experts agree that China can be a daunting market to enter and doing one’s homework is advised before pursuing business ventures. Hubert Hopkins writes on the China Success stories website that this involves understanding simple issues – from the slight bow that often accompanies a handshake to the fact that Chinese names are reversed from Western names. The surname is said first and then the given name. Chinese associates should be addressed by their surname followed by their title until given permission to use their first name. Undoubtedly one of the most important aspects to remember on a first visit to China is one’s business card. “Business cards are routinely exchanged at the first meeting. Carry a bilingual business card with one side Chinese and the other in English,” writes Hopkins. “When receiving a business card, receive it using both hands and compliment the card itself. Instead of immediately putting it away like in the West, the card should be kept out during the meeting.” According to Forbes.com it is important to do research not just about the business deal but also about the cultural aspects as the two are inextricably linked. Chinese Business Solutions advises people to take note of colour and numbers when doing business. While red is considered lucky, writing to someone in red symbolises the demise of a partnership. Also avoid the number “four” at all costs when scheduling dates for meetings or contract signing as the pronunciation is similar to the Chinese word for death and is therefore seen as unlucky. Other general rules include making general conversation first when meeting someone for the first time before turning to business, as well as knowing that come lunchtime you will possibly find yourself sharing food from a number of dishes placed in the centre of the table.