‘The world wants what Africa has to offer’

The world wants what Africa has to offer – and therein lies much opportunity for logistics companies such as RB Freight Management. Managing director Richard Barry says with the many natural resources on the continent – along with its increasing consumer base – business opportunities are always evolving. “The recession has slowed growth and dropped demand almost across the board, but as demand picks up again there are many opportunities to capture the new trade. Many companies shy away from dealing with Africa directly due to the many challenges faced when operating on the continent. In some respects it remains a niche market.” Barry says while the volume of mineral exports dropped dramatically, trade volumes are once again increasing. “Our figures compared to 2008 are not as good, but business is rapidly picking up and the usual end of the year rush seems to be materialising.” Barry says Africa does however need to address poor infrastructure – roads, railways and telecommunications – to continue attracting business. “Poor roads and almost non-existent rail systems in many parts of Africa, coupled with world oil price trends, result in high and constantly rising transport costs.” This, he says, is further affected by congestion at all the major ports – creating costly delays. “Poor telecommunications can also cause trouble. Many governments have unnecessary red tape which can slow down shipments and incur extra costs. And corruption in Africa remains a cause for concern.” With expectations of providing a more complete logistics service, RB Freight Management is ready to embrace the opportunities and increase its foothold. “We specialise in trade to and from the Far East and Africa, and we believe that it remains a fun and exciting place to work. Any person looking to breach new frontiers or establish something new should be working in Africa.”