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Perishable specialist diversifies

31 May 2013 - by Adele Mackenzie
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Good Hope Logistics has
launched a national haulage
service in conjunction with
nominated partner trucking
companies.
It is also setting its
sights on servicing the
importation of dry goods
from the Far East as
well as the oil and gas,
raw materials, minerals
and timber industries,
particularly in West Africa.
Speaking to FTW in
the company’s one-year
anniversary month (May),
directors Greg Rohrs
and Jaco Visagie said the
company had grown and
diversified its business
as a niche reefer logistics
company despite the
challenges – that include
changing weather patterns,
a volatile exchange rate,
strikes, the very real threat
of phytosanitary concerns
into specific markets,
as well as the ongoing
hang-over effects of the
recession.
“We have weathered
the first year pains of
starting a new business.
We adopted a customer/
commodity-specific
approach when partnering
with our customers and
we have the loyal support
of those partners in the
marketplace,” said Rohrs.
The company uses an
integrated approach when
providing forwarding and
logistics services,
including warehousing
and distribution and
documentation services
for all cargo types, via all
modes of transport, into
and out of southern Africa.
“Both directors are
ex-shipping people, so
when we decided to launch
the business together,
we knew we’d be able to
differentiate ourselves
through our collective
shipping knowledge and
experience, ensuring that
we get the basics right with,
for example, no delays
in container release and
no additional costs being
incurred,” said Visagie.
“We also want to be
clear that while we are
diversifying, we will
not lose sight of our
core business, which is
perishables (containers/
breakbulk/air freight) –
primarily fruit, but also
frozen meat and fish,” said
Rohrs.
There are numerous
developments in Africa,
particularly West Africa,
and along the east coast
(Mozambique and
Tanzania) where there
are several infrastructure
projects related to the
oil and gas and minerals
industry on the go.
Good Hope plans to
leverage its growing
footprint there to bring
supplies into the region on
a project cargo as well as
liner service basis. “We
will focus on the oil and
gas products, raw materials,
minerals and timber.”

CAPTIONS
Jaco Visagie and Greg Rohrs… diversifying their service offering.

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