Perishable exporters look to Russia, Middle East

More and more South African fruit exporters are exploring new markets in order to grow their industry, says Johan Coetzee, an industry analyst with Coface SA. “The fruit market experienced an improvement in 2010 as the international market demand settled after the recessionary period – and the 2011 period looks favourable as market demand is returning.” Despite this exporters are looking to extend their foothold and new markets are being explored, says Coetzee, especially in areas such as Russia and the Middle East.