Supply chain management
services provider Tradestream
has a new captain at the helm
who is focused on achieving
sustainable growth through
value innovation and offering
clients solutions that address
real problems.
Sarel Theron, who
recently took over from Reg
Aldridge as group CEO, told
FTW that “by investing in
human capital, a culture
supportive of innovation and
entrepreneurship will be
promoted”. Theron said that he
wanted to encourage ongoing
development of the company’s
core competencies, with a focus
on growing Tradestream’s
service offering to new market
segments. He added that the
recently launched Tradestream
Academy would ensure that
these goals were achieved.
Despite “tough” trading
conditions and increased
competition, Tradestream has
managed to achieve positive
year-on-year growth with a
customer retention level close to
98% for the same period.
The long-term plan for the
company is to increase its
market share through organic
growth and to expand its
service offering into the global
marketplace. “As a team we
will move forward one step
at a time, improving our
service levels, being creative
and innovative, using our
technology, and capitalising
on opportunities to serve our
clients better,” said Theron.
He added that companies
that differentiated would
remain competitive in a
fast evolving industry – ie,
blockchain logistics solutions;
the use of digital currencies;
collaboration and integration
between stakeholders; and the
ability to break down silos in
business.
“Innovation will play an
increasingly important role in
the logistics space in future.
We are committed to ensuring
that our clients remain at the
forefront of technological
advancements,” said Theron.
CAPTION - Reg Aldridge (left) and Sarel Theron.
