TALK ABOUT your ISO accreditation in Namibia, and you are mostly met with uncomprehending stares, according to Norbert Liebich, m.d. of Transworld Cargo in Windhoek.
Hardly anybody here has introduced this standard, he said.
Indeed, a lot of education about ISO must go into the business world in Africa generally.
In SA, to an extent, Europe and the USA, it's OK. But in the rest of Africa, nobody knows what you're talking about.
This somewhat reduces the value of ISO-recognition on the domestic front, but Liebich is more than happy with the international identification of his company's ISO accreditation.
When we're dealing with customers overseas, he said, we are talking the same language. Our ISO is recognised as a badge of quality, and gains us
acceptance with these
companies.
Liebich is not particularly fazed with the forthcoming new ISO 9000:2000.
I don't see any obstacles to us achieving the new standard, he said, and it will be better suited to our sector of the forwarding industry.
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