‘Leverage existing technology’

A fast-track approach to
digitalisation is essential to
the ongoing survival of the
airfreight industry in an
environment still plagued by
overcapacity.
“Air cargo carriers and
their clients must reinvent
themselves and become more
efficient, cost-effective and
transparent to help prevent
competitors from gaining
additional market share,” said
Gareth Joyce, president: cargo
at Delta Airlines, adding that
there was “lots of scope” for
airlines to innovate.
“Instead of viewing other
freight transportation modes
as rivals, carriers should look
to adopt their technologies
and processes to improve
their competitiveness,” he
commented.
He believes partnerships
with freight forwarders – who
have experience with other
modes of transport – could
also lead to new solutions that
would help modernise the air
cargo industry’s processes.