Digitalisation in the airspace arena remains sluggish, with many industry players hesitant to embrace available technologies.
“As an industry, we need to lean into digitalisation and not run from it,” said Anna Balan, head of CargoBooking.
Balan emphasised the need for trust in these tools, asserting that once the benefits were evident, adoption would be inevitable – but until the technology is given the chance to transform operations, the sector will continue to lag.
In the African space, she highlighted CargoBooking's success.
The company launched an open-access version of its platform in South Africa last year and saw a rapid uptake.
“Over 20% of South Africa’s air cargo capacity is now supported on CargoBooking, showing the African airfreight market’s openness to change and eagerness to embrace new technology,” she told Freight News.
“It’s a promising example of how adapting to new technical developments can lead to tangible success for your business.”
According to Balan, innovative digital solutions are helping the air cargo business to streamline their processes.
“By automating repetitive tasks such as data entry, technology is enabling efficiency, reducing the risk of human error, and allowing for a renewed focus on customer service by relieving workers from work that can be automated,” she said.
- Read the rest of this article in our Freight Features article on "Airfreight."
