Exporters hit ‘golden’ opportunity in UK

GOLDEN DELICIOUS apples from nine South African fruit exporting companies will soon hit the shelves of supermarkets in the UK to demonstrate the best South Africa has to offer. The initiative has been driven by the Fresh Produce Export Forum (FPEF) in partnership with Proudly South African. “When our industry deregulated in 1997, we somehow lost our international brand credibility and market,” said FPEF CEO Stuart Symington. “This necessitated the creation of a unified body to market our products internationally and to promote South Africa.” The promotion will showcase the world’s best fruit retailers.