PERHAPS COMPANIES should be thinking twice before they organise business lunches and cocktail parties for their clients if the latest reader poll on FTNow, FTW’s sister publication on the internet, is anything to go by. In answer to the question: “Do you believe that business lunches and cocktail parties are effective marketing tools, 55% of the respondents voted ‘yes’, 40% voted ‘no’ and 6% weren’t sure. Email your comments to joyo@nowmedia.co.za
