Inadequate infrastructure,
corruption and non-tariff
barriers are par for the course
when trading in
Africa.
But the
answer, says
Kingfisher
Freight
managing
director Alwyn
Nel, is not to
work against
the system but
to effectively set
in place operational processes
and structures that allow you
to either minimise or bypass
the obstacles and facilitate the
smooth flow of cargo.
It’s a philosophy that has
worked for the company
which has not only grown
existing business but has
brought on board new
clients, says Nel.
“The SADC region
continues to be an
area of immediate
focus – although
we’re finding growing
business opportunity
in East and West
Africa.”
Key to growth for any
company moving into Africa is
footprint, says Nel. “We have the
representation
to assist our
clients and
agents with
services and
infrastructure
that was not at
their disposal
before – and in
so doing open
new markets
for them,
effectively
a win-win
situation.”
INSERT & CAPTION
We’re finding growing
business opportunity in
East and West Africa.
– Alwyn Nel
‘Don’t work against the system’
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