High-end wine and food products at competitive prices are in high demand in Hong Kong – and director general of Invest Hong Kong, Simon Galpin, believes Cape Town exporters can cash in on the opportunities. “A lot of food is imported from Japan which offers very high quality products, but this is not cheap,” he said during a presentation to the Exporters’ Club Western Cape recently. “There is definite opportunity for companies who can package food products from safe, reliable sources at competitive prices.” He said Chile had identified this gap in the market place and was extremely aggressive in the space, gaining ground fast. “We believe that many products from the Western Cape could fare very well in our market and we urge exporters to take the time to look at Hong Kong as a possible market.” Invest Hong Kong is a government initiative whose role is not only to encourage companies to use Hong Kong as an export destination but also to help establish and grow these businesses in the city. “In the past decade, thanks to major consumerisation, we have seen a dramatic increase in more wealthy travellers, mostly from mainland China to Hong Kong. They are looking for high-end, luxury products so the city has a major market to offer. INSERT & CAPTION There is definite opportunity for companies who can package food products from safe, reliable sources at competitive prices. – Simon Galpin
