‘Empty shelf’ syndrome can also occur when retailers fail to adopt business models that align with the needs of modern, digital-savvy consumers.
Where before shop owners’ sole focus was customers in a physical store, these days omni-channel, online-driven options are paramount in attracting and retaining customers, says Petrus Gerber, supply chain solutions expert.
“Since the pandemic, it’s all about customer experience and demand.
“You have to be able to deliver a consistent experience for customers over different channels – in-store, online, mobile and pick-up points, among others.”
- Read the full column here: "How to avoid the ‘empty shelf’ syndrome through clever inventorising"
