Ray Smuts
PARMALAT, the Italy-based multinational dairy products company which has only been operational in South Africa for three years, has been recognised for excellence in its acceptance of the International Bronze Award for the successful implementation of the '20 Keys Programme' outside South East Asia.
The '20 Keys' relates to 20 practical methods for companies to make products and services better, faster, cheaper and to improve customer satisfaction as well as market share. It is a special award as only 25 have been allocated worldwide, of these only three outside Japan.
Most South African cheese lovers are probably unaware that the Parmalat factory on the banks of the Breede River at Bonnievale in the Western Cape manufactures more than one-third of all cheese sold in the country.
Parmalat has spent a staggering R1 billion to gain a foothold in the South African dairy market since 1998. It first acquired Towerkop in the southern Cape and later Stellenbosch-based Bonnita to become the second largest dairy group in South Africa.
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