ZacPak services adds value for CFR

For independent groupage operator CFR Freight, which celebrates 22 years in business this year, the future as the past is all about adapting and diversifying. When Uli Hatesohl established the company in 1991, the two-person operation offered a seafreight groupage service between Antwerp and Durban. The company now provides more than 2 000 direct seafreight services globally through its partnership with the World Wide Alliance. And while it has never deviated from its core philosophy – which is to offer an independent NVOCC service exclusively to freight forwarders – it has expanded way beyond this initial focus. “We are the only truly neutral NVOCC operating air and sea services as well as a Customs-licensed depot with packing and unpacking facilities all under one roof,” director Peter Schmidt-Löffler told FTW. The depot facilities, operated under the ZacPak brand, are the latest in a raft of new services. Over the past two decades, CFR has moved groupage cargo by air and sea to every corner of the globe, said Schmidt-Löffler. “In an increasingly competitive market it’s important for every service provider to add value that differentiates you from the pack – and we believe our ZacPak service is that differentiator.” Three years since the launch of ZacPak in Cape Town, its Durban operation is now up and running with Johannesburg due to come on stream at the end of this year. The future is all about change – stepping out of your comfort zone to revisit and remodel conventional business plans – and CFR is up for the challenge. INSERT & CAPTION Adding value that differentiates us from the pack. – Peter Schmidt-Löffler