The multitude of domestic and imported wines on the US market, coupled with the country’s lamentable economic scenario, makes it difficult to comprehend how anyone can make it in such tough trading conditions, but Nederburg continues to sell wine and win friends. One of South Africa’s oldest and best-known wines, it continues to steadily build a profile among US consumers, who enjoy the brand’s hallmark combination of fruit and finesse at prices that represent genuine value. Sales in the US nearly doubled last year over 2007. Nederburg is maintaining its A+ performance with popular US magazine, the Wine Enthusiast. At the same time, Canada’s Liquor Control Board of Ontario (LCBO), the world’s biggest retailer of wines, has given the thumbs up to three Nederburg wines on its list of 500 best wines from around the world, compiled by judge and well-known wine writer, Roy Phillips. Nederburg marketing manager, Rudolph du Toit, confirms that the range remains the country top-selling premium brand in South Africa.
