Home
FacebookTwitterSearchMenu
  • Subscribe
  • Subscribe
  • News
  • Features
  • Knowledge Library
  • Columns
  • Customs
  • Jobs
  • Directory
  • FX Rates
  • Contact us
    • Contact us
    • About Us
    • Advertise
    • Send us news
    • Editorial Guidelines

Wine export growth motivates change in marketing strategy

16 Jan 1998 - by Staff reporter
0 Comments

Share

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • E-mail
  • Print

VINFRUCO STELLENBOSCH has played a major role in South Africa's overall success in the international wine trade, with exports leaping from 60 000 litres in 1992 to more than 10 million litres last year, which has encouraged a re-assessment of policies, says Unifruco chairman, Dr Paul Cluver.

In terms of an amicable agreement between the two parties, Stellenbosch Vineyards has withdrawn as a Vinfruco shareholder, as from January 1 this year, with the companies conducting future business on a contractual basis.

The move is part of changes the two companies have announced to their exporting arrangements through Vinfruco, a company which was founded six years ago by Unifruco and a number of prominent Stellenbosch wine producers.

At the time the plan was to develop the export market particularly for regional wines from Stellenbosch. The huge increase in this respect, however, has encouraged Cluver to state that following the recent restructuring of Stellenbosch Vineyards it has become necessary to re-asses the long term position in order to gear for future growth.

Stellenbosch Vineyards's chairman, John Carinus says this step will allow both companies to take advantage of new opportunities and will ensure that no disruption takes place in the supply of wine to customers.

Sign up to our mailing list and get daily news headlines and weekly features directly to your inbox free.
Subscribe to receive print copies of Freight News Features to your door.

FTW - 16 Jan 98

View PDF
Zimbabwe looks into SA's secret export subsidies
16 Jan 1998
High-value shippers opt for Viamax's total logistics package
16 Jan 1998
SAECS innovation cuts transit time from Belgium
16 Jan 1998
CCAL bats into its half century
16 Jan 1998
IOI newcomer sails early with full load
16 Jan 1998
Safmarine targets Shanghai in focus on Chinese market
16 Jan 1998
Conference will focus on black empowerment in maritime industry
16 Jan 1998
Maputo corridor moves into operational mode
16 Jan 1998
Shanghai reader offers e-mail advice to FTW advertisers
16 Jan 1998
Customs botches inspection and shoe consignment goes missing
16 Jan 1998
Mer Austral hatches plan to cure trade imbalance
16 Jan 1998
Spoornet brings in haulier to avoid building rail link
16 Jan 1998
  •  

FeatureClick to view

Sea Freight May 2025

Border Beat

Fuel-crime curbing causes tanker build-up at Moz border
Today 15:00
Border police turn the tide on illegal crossings
29 Apr 2025
BMA officials arrested for enabling illegal immigration
24 Apr 2025
More

Featured Jobs

New

Inside Sales with Estimates Experience (Also suitable for an Estimator wanting to get into Internal Sales) CPT

Tiger Recruitment
Cape Town
07 May
New

Cost Estimator - Durban North

Lee Botti & Associates
Durban
07 May

Clearing and Forwarding Sales Executives

QI Logistics
ISANDO
06 May
More Jobs
  • © Now Media
  • Privacy Policy
  • Freight News RSS
  • About Us
  • Advertise
  • Send us news
  • Contact us