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Safmarine targets Shanghai in focus on Chinese market

16 Jan 1998 - by Staff reporter
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FUTURE GROWTH potential in cargo volumes sees SCL (Safmarine and CMBT Lines) targeting the Shanghai area and its Yangtze River hinterland as an initial focus in its new attack on the massive Chinese market.

Said Duncan Mackintosh, Safmarine executive for the Southern Africa-Far East trade: The formalisation of full diplomatic relations between SA and the Peoples Republic of China on January 1 will further stimulate trade between these two world regions. That date also marked the upgrading of our service to a weekly, named-day schedule. The identification of China as a significant growth area for Safmarine's liner shipping activities has been followed by its international space trading non-vessel owning (NVO) unit, Saferoute. Along with its Chinese agents and partners - Sunway Line and Jardine Shipping Agencies - Saferoute is now offering a fully-managed and controlled, through-transportation service between 21 ports on the Chinese mainland and the rest of its global network.

According to Saferoute executive, Barry Fourie, optimal routing via carefully selected transhipment hubs ensures the fastest possible transit times, and the efficient management and tracking of containerised cargoes.

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