Several Western Cape organisations have banded together to achieve their collective goal of growing exports out of the region. The National Exporter Advisory Committee – comprising the likes of Wesgro, the Exporters’ Club Western Cape (ECWC), the Cape Chamber of Commerce and key businessmen – has allowed for a far more integrated strategic approach, said Terry Gale, chairman of the ECWC. “The committee was started earlier in 2013 and has proven to be an extremely successful approach. Whereas previously many of the organisations involved were following their own strategy, by combining our efforts and knowledge we have been able to come up with a much more targeted approach that is proving to be very useful to exporters." Gale said the committee aimed to develop strategies that were practical and sustainable and that would help exporters to get their products on the ground in overseas markets. “We look at issues such as rates and transit times so that we are giving real value to the exporter who is taking away knowledge that can be implemented in his business immediately.” INSERT & CAPTION We look at practical issues such as rates and transit times so that we are giving real value to the exporter. – Terry Gale
