Using blackberry mobiles to ring the changes in Mozambique

Africa’s potential lies in the
hands of its people and it
starts with changing the
perception people have of the
continent, says Faruque Assubuje
of Manica Freight Services
(Mozambique.)
“There are great ideas for this
continent, but the time has come
that we turn these ideas into
actions and show not only our
capability but also that we are
professional.”
Proof of this is Manica’s
decision to give all vessel
operators a blackberry mobile
phone that allows them to
communicate with the office at all
times, and be out in the
field – working.
Implemented two months ago,
the move sees Manica taking the
lead in the country when it
comes to using technology to
improve efficiency.
“Now our operators can get to
the vessels and clients, while they
can also access their email without
having to waste time coming to
the office,” says Assubuje. “This
makes the world of difference and
it signals that Africa is serious
about business.”
Genaro Moura, Manica Freight
Services (Mozambique) branch
manager, agrees saying the
emphasis is being placed on
efficiency, timeliness and
client service.
“Being 100% Mozambican
owned there is no doubt that we
believe in the country and the
continent as such. We are always
looking at ways to expand and to
use opportunities that come
our way.”
Moura says that maintaining
standards at all times is of extreme
importance. “That is why we have
the SABS certificate to show that
standards are high on our
priority list.”
He says quality of imports
and exports to and from African
countries such as Mozambique is
being supported by governments,
showing the world that Africa has
come of age.