Ushering in a new era

More than any other media
source, executives rely on
business-to-business media –
like FTW and FTW Online –
for information to influence
or support purchase
decisions.
That was the finding
of a recent study by the
American Business Media
Association quoted by
freight divisional head
Anton Marsh at the official
launch of FTW Online in
Johannesburg last Friday.
“In-depth interviews with
505 key executives across
all major business segments
who are responsible for
making purchase decisions
underscored the importance
of advertising during times
of economic uncertainty,” he
told guests.
The new website, which
incorporates daily news, a
directory of services and
a Customs tariff section,
includes several new features
that facilitate interactive
community involvement.
See for yourself at
www.ftwonline.co.za