More than any other media source, executives rely on business-to-business media – like FTW and FTW Online – for information to influence or support purchase decisions. That was the finding of a recent study by the American Business Media Association quoted by freight divisional head Anton Marsh at the official launch of FTW Online in Johannesburg last Friday. “In-depth interviews with 505 key executives across all major business segments who are responsible for making purchase decisions underscored the importance of advertising during times of economic uncertainty,” he told guests. The new website, which incorporates daily news, a directory of services and a Customs tariff section, includes several new features that facilitate interactive community involvement. See for yourself at www.ftwonline.co.za
