Without so much as a “sorry to (not) pop your bubble,” the inventors of Bubble Wrap will be replacing it with a flat plastic sheet. It was created in 1957 and it seems that the demand for the stress-relieving packaging material has been on the wane. Changing requirements of the packaging and logistics industry have seen sales of bubble wrap shrinking according to Sealed Air, the original seller of Bubble Wrap. Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. Instead of individual bubbles, they are interconnected to allow for expansion.
